Gone are the times when movies which ran 25 weeks were considered hits. Now movies are declared hits or flops within 3 days of its release and then they disappear from sight and mind. And they make the kind of big money in a single weekend which earlier ones took months to achieve.
Last week’s Bollywood release Housefull 2 made Rs. 42 crore in its opening weekend (approx. all-Indian net collections). The multi-starrer comedy, which opened on the Good Friday holiday, took a big risk by releasing with the IPL 5. However, the risk was well taken.
The first day collections of the film were Rs. 14 crore. On Saturday, collections dropped slightly to Rs. 13 crore. On Sunday, Housefull 2 netted Rs. 15 crore, taking its three-day total to Rs. 42 crore.
In terms of box-office records, Housefull 2 has the second best opening day collections of 2012, after Agneepath (Rs. 25 crore). And it did not matter that the movie was critically trashed.
In addition, Housefull 2 collected Rs. 5.50 crore in the Overseas circuit over Thursday and Friday. In the UK, it collected £ 112,075 on Friday. In Australia, Housefull 2 collected A$ 73,143 on Friday. In New Zealand, the Friday collections were NZ$ 34,604. In the UAE, collections on Thursday were AED 725,000.