New-look Gucci is returning to the classics with Sabato di Sarno's debut collection

New-look Gucci is returning to the classics with Sabato di Sarno’s debut collection

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“There are a lot of things happening at the same time at Kering,” said Luca Solca, senior analyst for global luxury goods at Bernstein, describing it as akin to “spring cleaning.”

“Of course, the biggest change so far is the new creative chapter at Gucci. If it works, Kering works,” he told AFP.

“Gucci needs new ideas and a new chapter. Putting them into practice will increase business and profits.”

But it will take time for De Sarno to make an impact, with Solka pointing to the end of 2024. “There’s time,” he said.

In July, Kering reported that its net profit fell 10 percent in the first half of the year to 1.79 billion euros, which it blamed on stagnant sales of Gucci.

While Kering’s total revenue rose two percent to 10.1 billion euros, Gucci’s declined one percent year-on-year.

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