Samsung Electronics has been named among the ‘Global Top 5’ brands by global brand consultancy Interbrand for the fourth consecutive year, a recent press release said.
Remarkable growth of 4 percent year-on-year, accumulation of brand value of US$91.4 billion, implementation of viable customer experience strategies and introduction of industry-leading innovation contributed to this spectacular achievement.
Despite sluggish demand in the IT industry this year, Samsung has been able to enhance its brand value across all sectors. The company also promoted enhanced connectivity and enhanced gaming experiences through a broader product portfolio and SmartThings.
Additionally, they have proven themselves to be leaders in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR), and virtual reality (VR) and have strengthened ESG leadership through environmentally conscious activities. Took continuous action to. Across all product lines. Such initiatives played a vital role in earning this accolade for the South Korean electronics giant.