The film is touted to be an event film with high octane action sequences. It is produced by Shahrukh’s production company Red Chillies Entertainment.
In June 2022, SRK unveiled the teaser of the film, which opened with a glimpse of the Northern Lights on top of a mountain.
We then saw Shah Rukh with his face in the dark, bandages wrapped around his face as the theme of the film played in the background.