To enhance the shopping experience, Daraz will introduce Brand Rush Hour on the day of the campaign launch, offering exclusive brand discounts for six hours only. On the following campaign days (7, 8, 10, 15 and 17 July), Brand Rush Hour will be extended to seven hours, allowing shoppers to secure deals on their favorite brands. Throughout the campaign, customers can look forward to dedicated brand events, including Vision Brand Day on July 8, Unilever Brand Day on July 9, realme Brand Day on July 10, Reckitt Super Brand Day on July 12, Veet Brand Day on July 13, Top Tech Zone Brand Day on July 14, Marico Brand Day on July 15 and Oraimo Brand Day on July 16. Additionally, category-specific campaigns will run each weekday, allowing customers to find curated deals tailored to their needs.
Continuing its commitment to affordability and convenience, Daraz will further strengthen its everyday low price (EDLP) offering through the Daraz Choice channel. Customers shopping through Daraz Choice can enjoy benefits like Buy 3 Get Free Shipping and Buy 5 Get 1 Free Gift with Free Shipping, leading to greater value and savings on everyday essentials.