The expanded format of this year’s World Cup, involving more participating teams, has created more opportunities to generate income from ticket sales, television rights and broadcasting.
FIFA has also monetized content on TikTok and YouTube through its media partners, with the first 10 minutes of each match being streamed live on those platforms.
This time there has also been a change in ticketing. FIFA has introduced a dynamic pricing system, meaning that ticket prices rise with demand. Not surprisingly, tickets for the final are the most expensive, with prices reaching almost US$11,000. By comparison, the starting price of a ticket for the 2022 World Cup final was US$1,600, meaning prices have increased almost seven times.