At first, concealer was used only by professionals. Common people didn’t really use it. But the trend of beauty never remains the same.
Gradually people started looking at beauty differently. Beauty no longer means hiding your face. It was about looking like you, just a little more fresh and uniform. This idea later gave rise to the no-makeup makeup look that many people love today. And with that change, concealer quietly became a part of everyday beauty.
In Bangladesh, beauty has always existed in cultural ways. Natural skin care, eyes like Kajol, tip on the forehead. But modern makeup entered urban life much later. Since the 1960s, it came mostly through beauty salons and imported products.
Even after independence, makeup was saved for special occasions, weddings, festivals or formal events. Everyday makeup was rare. And, concealer was even rarer.