Although positive changes were brought about in hand washing habits during the Covid pandemic, it was not sustainable. That's why in addition to highlighting the importance and necessity of hand washing, the question “Where do I wash my hands?” The campaign also aims to raise awareness. The campaign will also highlight the role of family, educational institutions as well as government and non-government agencies in inculcating the habit of hand washing among children.
As part of the campaign, there will be information-based features, infographic videos, studio talk shows, roundtables and messages from stars from different sectors to raise awareness throughout the year. These will be visible on prothomalo.com, Prothom Alo YouTube channel and Facebook changes.
The concerned persons expressed hope that such initiative would make the habit of hand washing permanent among children and persons of all ages.