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iPhone 16 & 16 Plus First Look: Camera Control, Action Button, Colors

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Apple’s newest phones, the iPhone 16 and iPhone 16 Plus, build on the foundation of the iPhone 15, offering even more customizable features. These models are also some of the first to incorporate Apple Intelligence, signaling a new era for the company as it ventures further into AI technology. At its recent Glowtime event, Apple officially unveiled the devices, and CNET had the chance to experience them firsthand.

New Features and Improvements

The biggest upgrades to the iPhone 16 include a dedicated camera “button,” the Action button (previously reserved for the Pro models), a new A18 processor, and enhanced zoom camera capabilities. Apple also revealed that its latest iPhone lineup is designed to fully support Apple Intelligence, making them pioneers in integrating AI into smartphones—a key focus among tech giants today.

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Pricing remains consistent with last year’s models. The 128GB iPhone 16 starts at $799 (£799, AU$1,399), while the iPhone 16 Plus starts at $899 (£899, AU$1,599). Preorders open on Friday, with the phones hitting stores on September 20.

Redesigned Camera Setup

One of the noticeable design changes is the rearranged rear camera setup. Unlike the diagonal alignment seen in the iPhone 13, 14, and 15 models, the iPhone 16 reverts to vertically aligned sensors, reminiscent of the iPhone X, XS, XR, and earlier models. This new alignment allows the cameras to record spatial photos and videos, optimized for viewing with Apple’s Vision Pro headset.

For photography and videography enthusiasts, the addition of a dedicated camera control button along the side of the device stands out. This button is designed to improve shooting convenience, allowing users to take photos, adjust zoom, and switch modes with ease. The control acts both as a button and a touchpad, making camera operations more intuitive without covering the screen. The camera control feature will also work with third-party apps, broadening its usability.

Lisa Eadicicco from CNET tested the iPhone 16 and found the Camera Control feature fun and practical. Users can slide their fingers across the sensor, accessing different settings much like a touchpad. Apple’s previous QuickTake feature, introduced with the iPhone 11, allowed users to record videos by holding down the shutter button. Camera Control builds on this idea, adding more versatility.

Visual Intelligence and Apple AI Integration

A more intriguing aspect of Camera Control is the new “visual intelligence” tool. With a press and hold of the button, users can point the camera at an object or location to learn more about it, similar to Google Lens. This feature is another indication of how tech companies are integrating cameras as tools for exploration and education, rather than just capturing moments. While visual intelligence won’t be available at launch, Apple says it will roll out later this year.

As other tech giants like Google and OpenAI incorporate AI into their products, Apple is making its own moves with Apple Intelligence. The iPhone 16’s camera isn’t just for taking photos—it’s evolving into a learning tool. Apple’s new AI-driven capabilities will allow users to gather information based on images and surroundings, further enhancing the iPhone’s role in everyday life.

Camera and Performance Specs

In terms of camera specifications, the iPhone 16 maintains the 48-megapixel main camera that can shoot 12-megapixel telephoto images with 2x zoom. Apple has also included a new ultrawide sensor that can capture 2.6 times more light, improving low-light performance. These updates build on the photography features that have long made iPhones popular among users who prioritize image quality.

The camera control button isn’t the only new feature—both models of the iPhone 16 also come with the Action button, a feature first introduced in last year’s iPhone 15 Pro and Pro Max. This button adds a level of customization by allowing users to set shortcuts for tasks like opening apps, activating “Do Not Disturb,” or launching the flashlight. It’s a small but useful addition that makes the iPhone more personal and tailored to individual needs.

Display and Design

The displays on the iPhone 16 and 16 Plus are similar to last year’s models, with the iPhone 16 featuring a 6.1-inch screen and the 16 Plus offering a larger 6.7-inch display. Those seeking even bigger screens will have to look at the new iPhone 16 Pro and Pro Max models, which feature 6.3-inch and 6.9-inch displays, respectively. The Pro models will also come with further camera improvements and faster processors, catering to users who want top-of-the-line performance.

When it comes to colors, Apple is offering a vibrant selection for the iPhone 16 series. The new phones come in black, white, ultramarine blue, teal green, and pink. These colors bring a fresh, bold look to the lineup, with each hue appearing bright and eye-catching in person.

AI-Driven Future

Between the addition of the camera control button, Action button, upgraded processors, and camera enhancements, the iPhone 16 represents a significant evolution from the iPhone 15. However, the most compelling aspect may be its integration with Apple Intelligence. This AI feature is set to change the way users interact with their phones, and with their world. The big question for many consumers will be whether these AI capabilities justify upgrading to the new models.

Apple is betting that the integration of Apple Intelligence will make its devices more indispensable, as AI continues to play a larger role in daily life. The future of mobile technology is undoubtedly leaning toward greater AI integration, and Apple’s new iPhone lineup positions the company at the forefront of that trend.

Once Apple Intelligence becomes available later this year, users will be able to experience the full potential of these AI features. For now, the combination of new hardware updates, customizable controls, and improved cameras makes the iPhone 16 a notable step forward. Whether it’s worth upgrading will largely depend on how much users value the potential of Apple Intelligence and the hands-on improvements that come with the latest iPhones.

Final Thoughts

Apple’s Glowtime event showcased the company’s commitment to refining its flagship product while introducing exciting new AI-driven tools. The iPhone 16 and iPhone 16 Plus offer a more customizable experience, from camera controls to the Action button, while pushing forward with improved hardware like the A18 processor and enhanced camera sensors. Whether these changes are enough to warrant an upgrade will depend on individual preferences and how eager users are to embrace the new AI-driven features. But for those looking for a phone that combines cutting-edge technology with familiar Apple design, the iPhone 16 offers an enticing package.

As the release date approaches, Apple enthusiasts and casual users alike will be keen to see how these updates play out in everyday use, particularly with the upcoming launch of Apple Intelligence. Until then, the iPhone 16 series seems poised to make a strong impact in the competitive smartphone market

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