Since taking over at Twitter in late October, Musk has repeatedly courted controversy, sacking most of his staff, readjusting far-right data on the platform, suspending journalists and removing previously free Charging fees for services.
In response, advertisers abandoned Twitter due to concerns over marketing messages associated with disturbing content.
“The people in this room are your quick route to profits, but there is some skepticism in the room,” Yacarino told Musk at the marketing conference.
During the interview in Miami, Yacarino’s direct style and sharp insight clearly charmed Musk.
Yacarino brings to Twitter a network that goes beyond advertising and media.
She is involved in the World Economic Forum in Davos and was a member of the US Presidential Council on Sport, Exercise and Nutrition, attached to the White House.
Yacarino’s ties to the WEF, as well as his reported support for vaccinations and masks during the pandemic, upset some politically-conservative fans of Musk’s past actions on Twitter.
“Twitter’s problems really revolve around Elon Musk,” said independent analyst Rob Enderle of the Enderle Group.
“The real test will be, can he detach and let her do her job?”