Armani, Prada, Fendi, Dolce & Gabbana and Zegna are among the big labels that are set to unveil men’s collections in the Italian fashion capital.
But there have been defections, including Versace, which plans to show its men’s and women’s collections together in Los Angeles on March 10.
Italian fashion sales rose 16 percent to 96.6 billion euros ($104.4 billion) last year, despite the war in Ukraine and the impact of the energy crisis on the energy-intensive fashion supply chain.
“This is the highest revenue in the last 20 years,” said Carlo Capasa, president of the Italian Fashion Chamber, in a presentation before the show last month.