Twitter has swung from one controversy to another since Musk took control, mainly by selling shares in his successful electric car company Tesla for $44 billion.
Talk of the billionaire’s autocratic voice — and the volatility surrounding the company — has spooked major advertisers and attracted the attention of regulators.
Musk has restored former US President Donald Trump’s account and lashed out against Anthony Fauci, the outgoing chief adviser for the US COVID-19 response, who is a frequent target of vitriol in right-wing media.
CNN has reported that Twitter’s former head of trust and security fled his home after unfounded attacks on Twitter content moderation supported by Musk.
Meanwhile, a cleanup initiated by Musk at Twitter has put more than half of its 7,500 employees out of work, and now many of them are taking the SpaceX and Tesla tycoons to court.
Market tracker Insider Intelligence estimates that Twitter will experience an exodus of users.
“There won’t be any single catastrophic event that ends Twitter,” said Insider Intelligence analyst Jasmine Enberg.
“Instead, users will begin to leave the platform over the next year as they become frustrated with technical issues and the proliferation of hateful or other lewd content.”