Apple and others could benefit from US lawsuit against Google

Brian Mandelbaum, chief executive of marketing firm Aten, said Apple Inc., which has been steadily growing its nascent advertising business and promoting it as privacy-focused, could be a winner if Google ads become less effective. It is possible Advertising industry executives say that Google’s business of placing ads on websites gives Google valuable information on […]

US targets Google’s online advertising business monopoly in latest Big Tech lawsuit

In addition to its famous search, which is free, Google generates revenue through its interlocking advertising technology businesses. The government asked for disinvestment of the Google Ads Manager suite, including Google’s ad exchange, AdX. Google Ads Manager is a suite of tools, including a tool that allows websites to offer advertising space for sale and […]

Microsoft to invest more in OpenAI as tech race heats up

Microsoft Corp on Monday announced another multi-billion dollar investment in OpenAI, deepening ties with the startup behind chatbot sensation ChatGPT and setting the stage for more competition with rival Alphabet Inc’s Google. Recently claiming a revolution in artificial intelligence (AI), Microsoft is building on a bet it made on OpenAI nearly four years ago, when […]