Pooja Dutta, head of content operations for South Asia at TikTok, expressed excitement about the collaboration. “We are thrilled to be the entertainment partner of the Meril Prothom Alo Awards,” said Dutta. “TikTok has grown into the world’s most loved entertainment platform, nurturing unprecedented content while empowering creators to authentically express their creativity. This partnership will empower fans to actively engage and “The Awards provide a unique opportunity to contribute to the Awards. Through our innovative features, we aim to elevate the Awards experience, fostering creativity and engagement among our diverse community of users,” he added.
“In this digital age, it is imperative that we evolve and adapt. Our association with TikTok for the Meryl Prothom Elo Awards is a testament to the spirit of innovation,” said Anisul Haque, Associate Editor, Prothom Elo. “By integrating TikTok’s in-app voting system, we are not only simplifying the voting process; we are also inviting a young, tech-savvy audience to be a part of Bangladesh’s cultural celebration. voices, making the awards more inclusive and reflective of our diverse artistic landscape,” he added.