Argentina football stars Amy Martinez, McAllister wish Bangladeshi football fans on Friendship Day

The Argentine Football Association (AFA) and bKash Limited (bKash), the largest mobile financial services provider in Bangladesh, announced their partnership on May, 2023 to further promote financial inclusion through sports.

With the brand endorsement initiative, bKash, a champion of financial inclusion in Bangladesh, becomes the first and only Bangladeshi brand partner of the current and three-time FIFA World Cup champions.

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