They made concrete political demands, such as “not being treated poorly in hospital because everything is blamed on your weight, which can have fatal consequences. Or in all areas of life, in the job or housing market, in dating, Insurance is not being discriminated against,” Lechner said. “It was really a structural critique and not about this easily marketable self-love.” Advertisers prefer standard entities
Inclusivity activists see the proliferation of size 0 models on catwalks in the US and Europe as a backlash against body positivity.
Lechner believes that social media is also to blame, as it prioritizes profit over enabling political resistance.
“Platform capitalism demands uniform standards bodies to sell advertising products. It’s a completely unregulated market,” she said, which is why she needs to use social media to oppose the trends promoted by those “deeply capitalist” platforms. There is also a problem with using media.
