The situation has long limited the talent pool for global firms, but even traditional Japanese companies now find their international competitiveness at risk without diversity, including LGBTQ rights.
“Basically all the debate will be done by Japanese men, and that has made it difficult to grow as a global firm,” said Chika Sato, chief diversity officer at NEC.
The early days of Tokyo Pride were dominated by foreign sponsors, but this year’s roster includes Japanese companies ranging from Panasonic and manufacturer IHI to Japan Post and Mitsubishi Materials.
“It may be difficult for conservative politicians to change the traditional family idea, but the idea of boosting Japan’s economy will certainly resonate,” said a member of the activist group “Marriage for All Japan” and a lawyer in the landmark 2021 case. Said. on LGBTQ marriage rights.
The NEC has promoted diversity in the household in recent years and offers LGBTQ couples some of the same benefits as married couples. Around 100 employees were to march in the parade. The NEC subsidiary is a sponsor, although not the parent company.